What are your store hours?
~We are open 10am-3pm on Tuesdays, Wednesdays, Thursday and Fridays. I understand that the hours are a little confusing for some, and I totally get it. I’m a mom to two little girls and financially, I need to be the one getting them to and from school. So I have the store hours what they are so I can be in the cakery while they’re at school. I often go back in a night after bedtime so I can get more work done. During the summertime, I was been able to be at the store until 5pm many days, and always announced it on our social media sites first as “extended hours”…make sure you’re following us so you can see when that happens in the future! We’re now open on the ‘Second Saturday’ of every month, so that should be exciting news for many of you! We’ll also be hosting events at the store on certain nights, so again, make sure you follow us everywhere to see when!
What is a cruffle pop?
~It’s our version of a cake pop, but it doesn’t taste like one. We came up with the name cruffle because it’s a combination of a Cake and a Truffle! It’s twice baked cake, dipped in chocolate and other delicious goodies, and if you haven’t had one, you’re missing out! We don’t call them cake pops because they aren’t made like cake pops and don’t taste like cake pops. They don’t have a raw or gooey taste…simply cake and chocolate! We are working on a mail order cruffle pop line so you can send them to anyone anytime! Stay tuned!
What kind of cakes do you sell?
~We sell single tier cakes, and you can see pricing info on the pricing page, and picture examples in the gallery!
Why did you stop doing custom/tiered/3D/wedding cakes?
~You can read why here…
Where is your cakery located?
~We’re at 219 Main Street Pineville, NC 28134 in the OutBack Shops. It’s a bit confusing to find us because we don’t face main street. If you’re familiar with the big white house that used to be a bridal salon, we’re located behind it (hence the “Out Back” shops). Look for the sandwich board sign by the road that says ‘CAKES BY THE SLICE’ with our flavors of the week on it!
What flavors do you offer?
~Every week we have three cake flavors for sale by the slice. And then we switch it up the next week to three new flavors! We always post them on social media, on our website, and on the sign by the road. If you want to buy a whole cake, you certainly can buy one of the week’s flavors, but you don’t have to! You can get any flavor combination you want typically!!!
How early should I place an order?
~We are a fairly small, boutique cakery, and it’s just me, and one employee, Kelley, cranking out all of these cakes! So at some point, we do get booked solid and can’t take anymore orders for the week/weekend. Therefore, we do ask for as much notice as possible! In saying that, we can also often accommodate last minute orders, especially if you have flexibility on the cake flavor! We are always baking something, so we’re happy to throw in a few extra pans of whatever we’re about to bake and that can become your cake! Or we may have a few extra layers of a specific flavor we’ve already baked, and that way all we need to do is fill, ice and decorate it, which can usually be done on short notice!
What’s the best way to reach you?
~We have a store number now! Please call 704-835-1084, especially if you need a last minute order for the same or next day. I work in the cakery all day with my hands, so I don’t see emails until that night or even next day, depending on how slammed we are. However, if you’d like to email, that’s fine too! My email is firstname.lastname@example.org, but please understand that it can take me a few days to respond.
Do you cover your cakes with fondant?
~Most of our cakes are covered in buttercream, and that’s what’s preferred. I can get my buttercream as smooth, if not smoother, than fondant, and most people prefer the taste of buttercream. Do keep in mind, the fondant that I use is high quality fondant that tastes great! It is not the cheap, practically inedible stuff that is sold at craft stores that novices put on their cakes. So if there is a detail on your cake made out of fondant, it will still taste delicious!
Do you work around allergies?
~I do have the ability to work around some allergies. Let me know if you have a need, and I’ll do my best to accommodate. We can make gluten free chocolate cake, and almost all of our fillings are gluten free, as is our buttercream. But we do not work in a gluten free environment. We cannot work around nut allergies, as there are simply too many in our store at all times.
How far do you deliver?
~All of our cakes get picked up in the store.
Can I come watch you work?
~Although I completely “get” why it seems like it would be fun to watch me work, I promise it’s really just sheer craziness, and is best left behind closed doors. I am thinking about offering cake classes sometime soon, so be on the lookout!
Are you hiring?
~I am always looking for the right person to come into the GWIC family! I encourage everyone, who thinks they want to work for me/in a bakery, to practice their skills. Make fondant and gumpaste figures, make cakes and take pics, and compile a portfolio. I am happy to look at portfolios, and I’m even happy to have someone come in and show me some of their work. But I won’t just take your word for it. It seems like everyone *loves* doing cakes right now…I’m waiting for someone to show me how much they *love* to practice!
How did you learn to do cakes?
~I am completely self taught. I proudly say that I learned everything by watching cake shows, watching youtube videos, and on cake sites, such as cakecentral.com. I did free cakes for family and friends for two years before launching my business. In that time, I perfected recipes, practiced my skills, compiled a portfolio, and learned A TON!
Should I start a cake business?
~No…save yourself! Just kidding! Seriously though, it’s a TON of work! When I was doing free cakes, it was really fun. I got to do pretty much whatever design I wanted, and because I couldn’t accept any money (I wasn’t legal then), I didn’t have the pressure of getting it perfect (even though I, of course, HAD to have it look perfect). I also didn’t have any of the stresses that go along with being a business owner! Now, I have to be an accountant, a photographer, an editor, a web designer, an advertising rep, a salesperson, a baker, a decorator, a dish cleaner, an inventory and supply keeper, an ingredient and material shopper, a delivery girl, and the list goes on and on. I also handle all consultations, sketches, emails, and networking/charity events. There are a lot of hats that I wear, but none more important than being a full-time mommy to two little girls! Simply put, it’s all sorts of crazy on a daily basis. I’ve never worked so hard in my life, but I’ve also never felt such reward in my professional life! I love being a part of people’s most special days. I love giving back through cake. I love paying it forward with my gift. I love knowing that I built this business on my back, and that it’s booming! I love meeting the coolest people, and doing amazing things that I know wouldn’t have been presented to me, without this business. I’ve also been able to work the schedule around my children so I can be there for them. For that, I’m beyond grateful.